Corporate holiday e cards are more popular than ever. There are all sorts of reasons for this, not least the fact that pretty much everyone has access to e-mail these days, from customers to businesses. Or should that be from businesses to customers? E cards are typically used to say thank you, wish season’s greetings or notify about certain offers, from businesses to their customers.

If you are a business how do you ensure that your e-card have maximum effect?

Success in business is often dependant on whether you are able to convey the right messages to your customers. Of course the main aim is to deliver quality of service and great products, however this should be built upon a solid foundation of brand image.

In terms of holiday e-cards, this means that you should think very carefully about the style of cards that are likely to best represent your business and your customers. If you are sending business holiday e-cards from a particular website ensure they have the best-suited templates. If your business sells traditional kinds of products, choose a template that fits with this.

As well as designing your e-card you need to think carefully about distribution. This means you should not only target your key demographics, often past customers, but you should also think about when you send your cards. For example, you might send corporate holiday e-cards at Christmas.

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