Few people in the world of custom bikes are as well-known and respected as Guy Willison, who is better known as “Skid.” Guy is a skilled British TV personality, motorcycle builder, and designer. People admire his down-to-earth charm, artistic skill, and precision engineering. He started 5Four Motorcycles and is known for making hand-built limited editions that combine old-school British style with modern speed. People also know him from famous TV shows like The Motorbike Show, Shed and Buried, and Find It, Fix It, Flog It, where his honesty and sense of humor shine through.
Guy Willison’s net worth is expected to be between $1 million and $5 million (£800,000 to £4 million) in 2025. This is because he has been making things for decades, worked with global names, and become famous on TV.
It talks about his life, work, brand, sources of income, illness rumors, and legacy, giving a full picture of the man who made Britain’s most beautiful machines.
Early Life and Background
The year 2025 marks Guy Willison’s 62nd birthday. He was born in London, UK, in October 1962. He was always interested in how things worked, especially cars. He famously took apart a Honda 50 engine with only basic tools when he was only 11 years old, showing how interested he was in mechanics and how good he was at it naturally. Guy grew up in London during the height of the country’s motorbike boom. He was drawn to the motorcycle culture’s ideas of freedom, individuality, and craftsmanship. He didn’t go to school the usual way; instead, he decided to learn by doing through motorcycle engineering at Merton Technical College.
Once he was done with school, he worked as a despatch rider, which took skill and endurance. What he learned about how bikes work under stress came from riding in rain, fog, and traffic. During this time, his call sign was “5Four,” which he would later use as the name of his business.
He learned a lot about mechanics and developed a deep respect for the relationship between rider and machine during these formative years. This is still a central idea in his design thinking today.
Starting a career: from rider to mechanic
Before he was famous or on TV, Guy Willison was a middle-class rider who made a name for himself by working hard and loving what he did. As a London despatch rider, he put more than a million miles on motorcycles, which gave him a natural sense of how to make them last, how to balance them, and how to make them work. He went from riding to fixing bikes after years of being on the road. He started his first motorcycle shop in Hammersmith, and most of the customers were other riders who needed reliable repairs. People quickly respected him for being honest, precise, and personal. As word got out, his shop quickly became a gathering place for riders who needed more than just repairs. They came to tune their bikes’ speed and make custom improvements. During this time, he learned the skills he would need to become a custom motorbike builder. Guy started working on changes that would make the car easier to drive, more comfortable, and look better without affecting its usefulness. His ideas showed in every project. He thought bikes should “look as good as they ride—and ride as good as they look.”
Rise to Fame: A TV Career and Wide Recognition
Guy Willison got his big break through his friendship with Henry Cole, who is also a TV host and motorbike enthusiast. Their natural chemistry and love of bikes came through naturally on screen, leading to a number of successful partnerships. In 2013, they co-founded Gladstone Motorcycles, a small British company that makes hand-built bikes that look like they came from the past. Guy got to do more things after Gladstone’s success, both as a creator and as a TV host who could talk about the art behind each build.
The TV shows he’s been on are:
- On The Motorbike Show, they talk about motorbike culture and how to fix them up.
- Find It, Fix It, Flog It brings old treasures and forgotten tools back to life.
- Shed and Buried is a show about finding old bikes and making them work again.
People were drawn to him because he was cool and funny, and he knew a lot about technology. Guy, unlike many reality TV “builders,” stayed humble and easy to relate to. He was a real artist who let his work speak for itself. As his fame grew, he became one of the most well-known people in custom motorcycle TV in Britain.
5Four Motorcycles: His Name and Goals
The name of Guy Willison’s new business, 5Four Motorcycles, comes from his old despatch-rider call sign. He started it in 2018. “For the few, not the many” is the brand’s tagline, which perfectly captures his ideas about quality and exclusivity. The hand-built, limited-edition bikes that 5Four bikes makes quickly became famous for combining modern engineering with old-fashioned style. Each bike is made by hand and is intended to deliver both performance and style.
Collaborations and builds that are important
- Honda CB1100 RS 5Four Edition: A modern take on an old classic with custom leather seats, retro style, and finely crafted details.
- The Honda CB1000R 5Four Edition is a beautiful mix of Japanese technology and British artistry that was made in collaboration with Honda UK.
- The Norton Commando 961 Street Limited Edition is one of only fifty bikes made. It combines British history with modern performance tuning.
Because of these partnerships, 5Four Motorcycles became a high standard in the world of custom motorcycles. Collectors love his creations because they are well-made, hard to find, and always look good.
Guy’s brand is more than just a business. It’s an effort to restore respect for British engineering that is made by hand in a time of mass production.
How much money Guy Willison has in 2025
Guy Willison’s net worth is thought to be between $1 million and $5 million (£800,000 to £4 million) as of 2025. Over many years of hard work, his wealth has grown slowly thanks to his mechanical skills, TV appearances, and business ventures.
List of the ways he makes money
- Television Appearances: Regular jobs on The Motorbike Show, Shed and Buried, and Find It, Fix It, Flog It bring in steady money.
- Custom Motorcycle Sales: 5Four’s hand-built bikes and limited editions sell for a lot of money because they are so rare and well-made.
- Working together and getting paid: Working with Honda UK, Norton Motorcycles, and Gladstone Motorcycles as partners brings in brand royalties and design contracts.
- Business Earnings: The profits he makes from 5Four Motorcycles keep his long-term finances stable.
Compared to famous people, Guy’s net worth may not seem very high, but it’s actually the result of a lifetime of dedication to creativity, authenticity, and engineering greatness.
Income Sources
Guy’s income comes from a variety of sources:
- TV Work: Having regular parts in TV shows about motorcycles is a good way to make steady money and get noticed by the public.
- Custom Builds: Each 5Four motorbike is sold as a one-of-a-kind work of art that often fetches a high price because it is so rare.
- Working together with other brands: The relationship between Honda UK and Norton was both a source of pride and financial gain.
- 5Four Motorcycles Makes Money: Since 5Four is a small manufacturer, it makes money from private fees and direct sales.
- Events and Sponsorships: He makes extra money by working with gear makers and appearing as a guest at motorcycle shows.
Guy is one of the most well-known and wealthy people in the handmade bike scene thanks to all of these businesses.
Assets and way of life
Guy Willison lives a simple and stable life, even though he is very wealthy. He keeps up his workshop and studio areas in London, where he lives. Instead of spending his money on nice things, he puts it all back into his skill by collecting old motorcycles, specialized tools, and restoration gear. It is said that he has a small collection of classic and custom bikes in his shed. Each one is connected to him personally or is an experiment in design. Guy likes to be alone in the workshop, working on engines or drawing up new ideas when he’s not in front of the TV. He doesn’t live the flashy life of a celebrity like many TV stars do. Guy thinks that creative freedom, not material things, is what makes someone rich. This attitude shows how honest and humble he is.
Your life and your family
When it comes to his own life, Guy Willison is very private. He doesn’t want the public to know about his wife, marriage, or children, so there are no confirmed information about them. There have been rumors that he is dating Gemma Longworth from Find It, Fix It, Flog It, but these stories are not true. They work together and are friends, but they are not dating. Also, rumors that he is related to Henry Cole’s family are not true. He never talks about other people personally on Instagram (@guywillison54), where he posts updates from his workshop, motorbike events, and new 5Four projects. His privacy helps build his image as a serious worker who lets his job define him.
Getting sick and health rumors
People have said online over the years that they think Guy Willison might be having health problems. However, there is no confirmed knowledge about any major illnesses. Guy, like many mechanics who have worked in workshops for decades, may have some normal wear and tear from doing hard physical work for long hours, but he is still lively, full of energy, and passionate about his job. He’s still on TV and building bikes under 5Four Motorcycles, which shows that he’s healthy. Fans are very interested in his health, which shows how much they care about him. This is a sign of the strong emotional bond he’s made with his fans through being honest and friendly.
Honors, Awards, and a Legacy
Guy Willison has made a lot of contributions to motorbike culture that aren’t just related to his business activities. He is known all over the country for his commitment to British craftsmanship and his skill at combining art and engineering.
Career High Points
- Gladstone No. 1 and Red Beard were custom bikes that were ahead of their time in terms of design.
- There were only 961 Norton Commando 961 Streets made, and they all sold out in a week.
- 5Four Motorcycles is a name that brought back Britain’s reputation for high-quality hand-built engineering.
He has inspired a new breed of mechanics and car fans through TV, showing that patience, creativity, and skill will always be in style. As an artist, his work is both precise and artistic, which makes him a true icon of the modern motorcycle age.
Image in public and in the media
The public has a good opinion of Guy Willison because he is humble, funny, and real. Fans like how his on-screen personality matches his real-life personality: friendly, polite, and really into bikes. He often goes to motorbike shows, trade shows, and festivals, where he meets fans and helps up-and-coming builders. His social media following keeps growing, mostly on Instagram, where he shows off his work and gives fans a look at how he makes his art. Guy stands out as a man of skill and honesty in a time when fame often overshadows ability. These traits make him one of the most respected people in the British motorcycling community.
Plans for the future and employment prospects
Guy Willison doesn’t seem to be slowing down in 2025. His 5Four Motorcycles brand keeps growing, and fans are looking forward to new limited-edition models and maybe even electric or hybrid collaborations that blend tradition with sustainability. He is still a well-known TV star and a sought-after name in the world of handmade motorcycles. Many people think he will become a guide to younger builders who want to carry on the tradition of hand-making bikes in Britain. Guy’s future looks bright with new ideas, creativity, and more success. This is only normal for a man who has built his life around doing what he loves.
In conclusion
Guy Willison’s story is one of hard work, creativity, and being true to yourself. He went from being a curious young rider in London to becoming one of the most famous motorbike designers in the UK. The $1–5 million he’s thought to be worth isn’t just a number; it’s proof of decades of hard work, dedication, and desire. Guy has become a living legend in the world of motorcycles through 5Four Motorcycles, TV fame, and relationships with companies like Honda UK and Norton. He is famous all over the world, but he stays humble, saying that he is a craftsman first and a star second.
His story shows that doing what you love and doing it very well is what makes you truly successful, not fame or money.
FAQs About How Much Money Guy Willison Has
1. How much money does Guy Willison have now?
In 2025, Guy Willison’s net worth is likely to be between $1 million and $5 million. He makes money from TV shows, custom motorbike builds, and his work with Honda and Norton on the 5Four Motorcycles brand.
2. What is Guy Willison’s name?
Guy Willison is a British artist, TV personality, and custom motorbike builder who goes by the name “Skid.” People know him from shows like “The Motorbike Show,” “Shed and Buried,” and “Fix It, Flog It.” He also started the company 5Four Motorcycles.
3. Does Guy Willison have a wife?
Guys Willison doesn’t like to talk about his personal life, so there are no public records that show he is married or has kids. He mostly thinks about his job designing motorcycles and working in TV.
4. Has Guy Willison been feeling bad?
Some people online have said that Guy Willison is sick, but there is no confirmed information about a serious sickness. As of 2025, he is still working on making motorcycles and TV shows.
5. What is 5Four Motorcycles, and why does everyone know about it?
Launched in 2018, Guy Willison’s custom motorbike business is 5Four Motorcycles. It is famous for making hand-built, limited-edition custom bikes, such as the Honda CB1100RS 5Four and Honda CB1000R 5Four, which are praised for their excellent craftsmanship and design.
